An exciting apprenticeship programme aimed at individuals who are ready to transform their work and take their careers to the next level.
In today’s dynamic and digital world, it’s crucial to stay ahead, innovate, and disrupt. That’s why Westminster City Council introduced the Sparks Programme. They asked me to create a logo that conveys a sense of energy and innovation.
The Why?
The decisions that this logo was based on were primarily made through the requests and identification of the target audience of this course. It was asked to feel energetic, fun, yet proffessional. This is where the balancing act comes in. We went through many different versions of logos, some leaning too far towards the proffessional side and others too far the fun side. After hoping on a call with the team we found a nice middle ground for the final logo. Something where the green would pop off the screen and hidden electricity tower within the "A" would make people to scrolling and want to look into the program.
