Partnering with a family-owned makeup venture to elevate their brand.
ECM is a makeup seller based in London. This project initially began as a business card design but evolved into a full-scale rebranding effort. This encompassed redesigning the ECM logo for enhanced legibility, establishing a cohesive brand design language, and creating designs for business cards, product boxes, and even background decals for their TikTok live streams.
I wanted the brand to feel friendly and welcoming to everyone who buys from them. Since they have a large presence on social media and maintain a close connection with their customers, I wanted to ensure this warmth translated across every asset, from the business cards to the packaging.
Following this, we also discussed a revamp of their website. I migrated all sales records and inventory from their previous Wix website and developed a fresh, modern-looking website on the Shopify platform. This streamlined navigation for customers, contributing to the company’s continued growth.
